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商学院 & 创业

市场营销

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Why pursue a marketing degree at 中北书院? 

市场营销 professionals are masters of both creative and strategic reasoning. They are responsible for a variety of tasks such as writing copy, 指导广告活动, 管理社交媒体内容, 和更多的. This program is designed to give you a comprehensive business core as well as hands-on experience in on-campus clubs like American 市场营销 Association. 在中北部, you will work on enriching projects like creating promotional plans and conducting market research for nearby business partners in the community. 市场营销 professionals of all varieties are a necessity in almost every business. 是否要进行内部品牌推广, 付费广告, 电子邮件营销, 社交媒体或其他营销努力, 营销领域的职业是创造性的, 战略和奖励.

如果你感兴趣的话

  • Developing and executing strategies to promote brands, products and services
  • Monitoring trends and developing pricing strategies
  • Building comprehensive advertising campaigns

那么市场营销学位可能很适合你. 

为什么在立博在线体育学习市场营销? 

在教室里

课程主题: 

  • 11门综合商科核心课程
  • AMA案例竞赛
  • 消费者的行为
  • 数字营销
  • 整合营销传播
  • 国际营销
  • 市场营销研究
  • 营销管理
  • 社会影响营销
  • 市场营销原理
  • 专业销售

课堂之外

作为一名市场营销专业的学生，你可以: 

  • Simulate trading and access thousands of proprietary reports in the Bloomberg Finance Lab, 配备十个双显示器工作站, 彭博终端软件, 以及彭博独有的键盘.
  • Become “Bloomberg certified” by completing a series of advanced financial modules in our Bloomberg Finance Lab.
  • 应用 for internships and jobs through robust faculty and alumni networks or the Center for Career and Professional Development.
  • Learn from full-time faculty members with firsthand knowledge of best practices in marketing.
  • 应用 marketing best practices working with local companies conducting market research.
  • 应用 to our award-winning AMA案例竞赛 team and compete for the opportunity to present your marketing plan to corporate executives.
  • Obtain your Google Ads certification—a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and

更多部门资料

市场营销、B.B.A.

市场营销强调创造的过程, 沟通, 交付 and exchanging offerings (products and services) that have value for customers, 客户, 伙伴和整个社会. With a good understanding of the market environment and consumer trends, 营销组合策略(产品, 的地方, promotion and price) are used to satisfy consumers' needs and wants. 市场营销 skills are essential for both businesses and non-for-profit organizations. 学生 who wish to pursue graduate studies in marketing normally work toward an M.B.A. 学位或硕士学位.S. 市场营销学位.

For additional programs and courses in this department, see 管理与市场营销.

通用SBE核心

市场营销课程

选修课

以下四个学时:

营销小

市场营销强调创造的过程, 沟通, 交付, and exchanging offerings (products and services) that have value for customers, 客户, 伙伴和整个社会. With a good understanding of the market environment and consumer trends, 营销组合策略(产品, 的地方, promotion and price) are used to satisfy consumers' needs and wants. 市场营销 skills are essential for both businesses and non-for-profit organizations. 学生 who wish to pursue graduate studies in marketing normally work toward an M.B.A. 学位或硕士学位.S. 市场营销学位.

For additional programs and courses in this department, see 管理与市场营销.

至少23个学时，包括:

选修课

以下12个学时:

市场营销实习和工作

A North Central education integrates career preparation with rich academic study. Our faculty encourages you to refine and apply your knowledge in an interconnected world. Here you'll learn to think independently and work globally to solve problems and lead.

实习

最近的市场营销毕业生担任过:

  • Special event and public relations intern, ULTA, Bolingbrook, 生病了.
  • Motor sports marketing intern, Feld Entertainment, Aurora, 生病了.
  • Product manager, Quality Logo Products, Aurora, 生病了.
  • Market research intern, MindFolio, Naperville
  • 市场营销 and strategy intern, ExhibitGroup Giltspur, Roselle, 生病了.
  • 市场营销与传播实习生, 镇静剂格罗夫 Economic Development Corporation, 镇静剂格罗夫, 生病了. 
  • 市场营销 communications intern, Employee Services Management Association, Elmhurst, 生病了.
  • SWC技术合作伙伴，BDO
  • 华特迪士尼公司

职业生涯

招聘市场营销专业学生的公司:

  • 埃森哲咨询公司
  • 基本
  • Areotek
  • ATI物理治疗
  • 大绿伞传媒
  • 蓝筹营销
  • 卡鲁索公关
  • CDW
  • 芝加哥熊
  • 分维
  • DLT室内装潢供应
  • Eby-Brown公司
  • 全面品质物流(TQL)

投资你的未来

选择一所合适的大学是一个重大的决定. 不要孤军奋战. North Central’s admission and financial aid team is here to help you design a financial aid solution that works best for you and your family.

奖学金, 奖助金, 贷款, campus employment - these are just some of the resources available to you. Over 95 percent of students and 100 percent of all eligible students receive aid. Let our team partner with you in finding the best value for your education.

Learn more about financial aid and costs for 中北书院

申请立博在线体育

The first step to becoming a North Central student is reading the application instructions specific to you. Find out everything you need to know about applying by selecting the group you belong to below.

市场营销校友简介

阿曼达·扎赫拉克，17岁

阿曼达 Zahorak, now a senior advocacy and communications manager for Habitat for Humanity, discovered her passion for marketing at 中北书院. 灵感来自于博士的变革课程. Donnavieve 史密斯, she changed her major from music education to marketing, crafting her own degree with minors in writing and music. 今天，她在 the intersection of communication and public policy, advocating for affordable housing and social justice.

阿曼达Zahorak